Sales Writing Intensive
A focused three-hour session on the specific type of copy that closes sales: landing pages, sales emails, and conversion-focused messaging for audiences who are not yet convinced.
What this workshop covers
Sales copy is a specific craft. It is not marketing copy. It is not content. It has one job: to move someone who is uncertain toward a decision. Most businesses produce sales copy that looks right but does not work because the writer is too close to the product to see what the undecided reader actually needs to hear. The Sales Writing Intensive is built around a single insight: sales copy fails when it argues from the seller's perspective rather than meeting the buyer at the specific objection they currently have. We cover the decision psychology behind effective sales copy, the structure of a sales page that works for cold and warm audiences, how to write subject lines and opening sentences that get emails opened and read, and the specific techniques for writing around common objections without making them more prominent than they need to be. The session includes a full critique section where we look at real sales copy examples, including examples submitted by participants before the session, and rebuild them using the frameworks introduced in the teaching sections. You leave with a practical structure for writing or rebuilding the sales copy in your own business.