Copy Review & Coaching Session
A one-on-one or small group session focused entirely on your specific copy. Bring what you have written, what you are struggling to write, or what is not performing as expected, and we work through it together.
What this workshop covers
The Copy Review session is different from the other workshops. There is no structured curriculum, no fixed teaching agenda. The session is shaped entirely by what you bring to it and what you need to leave with. Most participants bring one of three things: copy that is already written and not working as well as expected, copy that needs to be written and is not coming together, or a broader question about their copy approach that they want to work through with someone who can look at it fresh. Each session begins with a short diagnostic conversation to understand the context: what the copy is for, who it is aimed at, what it needs to achieve, and what has already been tried. Then we work through the copy together, identifying specifically what is and is not working and why, and rebuilding the parts that need rebuilding in real time. Sessions are focused, practical, and direct. There is no diplomatic softening of feedback for its own sake. If something is not working, we say so clearly and fix it. The goal of every session is that you leave with something that works better than what you brought in.