Teaching copywriting that produces results.
Why workshops?
Most copywriting courses teach formulas to follow. Formulas work until they stop working, and at that point nobody understands why. We teach the principles behind the formulas, so you can write copy that works even in situations nobody has encountered yet.
The workshops are structured this way because the format allows it. Three hours live with time to write, exercises on real copy, and space to ask specific questions about your situation. That is not the same thing as watching pre-recorded videos.
We are based in Garches, Ile-de-France, since 2019. All workshops are available online. French and English sessions are written and run separately, not translated from each other.
What we believe
Copy is a practice
You learn to write by writing, not by watching someone else do it. That is why every workshop contains practical exercises.
Principles beat formulas
Formulas give you an answer. Principles give you the ability to find the right answer in any context.
Specific feedback matters
Generic comments do not help anyone write better. Specific feedback on real copy, explained clearly, is what actually changes things.